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Italia, amore mio! the unmissable appointment for the Italian brands and tour operators

On the occasion of the 150th Anniversary of the Diplomatic Relations between Italy and Japan, the ICCJ is launching the official event   “Italia, amore mio!”. It is the first festival of Italy in Japan, aiming to promote Italy and its excellences.

This special event will be held in May, the weekend of 28th - 29th, with the patronage of the Embassy of Italy. This event has been promoted on all major media since January.

This is a precious promotional window for our Country and for the brand that will decide to be involved. According to the brands’ core business, there are several ways to participate.

Interaction, information and entertainment are the three key words leading this ambitious project targeted on commercial operators, consumers and media. Over 40 000 visitors are expected to attend this large scale event.

"Italia, amore mio!" will be held at Roppongi Hills , one of the most important business center in Tokyo: it counts about 15 000 visitors every day and is home to the Mori Art Museum, Grand Hyatt Hotel, TV Asahi offices, a radio station, 50 floors of offices, 200 shops and restaurants as well as a Multiplex cinema.

The “Vetrina Made in Italy” will be the elegant exhibition space for Italian brands set up in O-yane Plaza, one of the most  exclusive walk in Roppongi Hills. Currently, Cassina Spa, Bulgari Spa, Automobili Lamborghini Spa and Ferrari Spa are some of the brands that have already joined “Italia, amore mio! ”

“Piazza Italia” - located in the evocative Arena and garden - will host shows, concerts, social games and various presentations. Many stands will surround  the “Piazza” offering to the visitors the possibility to experience and buy original Italian foods, crafts and design items.

For  the Tour operators, a special mention goes to the UNESCO Heritage sites project for the promotion of tourism. It will be held with the collaboration of Mirabilia - European Network of Unesco Sites. Reproduction of Unesco sites and information panels will allow the visitors to discover the famous and hidden beauties of Italy. Moreover staff for each site will offer detailed information supporting this virtual and amazing exploration.

ICCJ Brands

True Italian Taste

Joop banner​​

ICCJ Gala Dinner and Concert

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