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Marchio di Ospitalità Italiana

Lamborghini: The Ultimate Luxury Brand's Marketing Secrets

Event Date: 
Tue, 02/26/2019 - 6:30pm to 9:30pm
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Venue: 
Roppongi Hills Club

ICCJ and FCC's special session on February 26th with a featured speaker - Francesco Cresci, Managing Director of Lamborghini, who is overseeing the markets of Japan and South Korea. 

The very word Lamborghini grabs your attention immediately, registering EXCLUSIVITY and LUXURY images in your mind. How did they achieve their marketing positioning at the very top? Francesco Cresci leads Lamborghini's continuing high end customer love affair here in Japan, among their top 3 markets globally. 

Customers for this level of quality have many choices, so how does Lamborghini stand out in a crowded field of top line marques? Getting the serious double digit growth they are achieving year on year, means they have a gone beyond just having an aspirational product, to having major marketing smarts. Find out how they are using Digital to grow their fan base.   Francesco Cresci will guide us through their brand positioning pillars, their savvy marketing partnerships and take us behind the velvet curtain to reveal the marketing strategy, behind this magnificent and iconic luxury machine.
 

DETAILS

Date: February 26, 2019
Time: 18:30 - 21:30
Where: Roppongi Hills Club
Address: 6-10-1 Roppongi, Minato-ku, Tokyo
Admission: ICCJ Members 6,000 JPY (+ VAT 8%)
                  Non Members 8,000 JPY (+ VAT 8%)
Registration/Cancellation deadline: February 25 2019, 16:00

REGISTER HERE

For further infoprojects@iccj.or.jp

Agenda:
18:30 Door open
19:00 Presentations, QA's and free discussion
20:15 Networking reception over food & drink
21:30 End of Evening


The Speaker

Mr. Francesco Cresci was born in Italy, he obtained a degree in Communication Science and Master in Business Administration (MBA). Cresci joined Lamborghini in 2006 after graduating University, having covered different positions up to Area Sales Manager of the Middle East and Africa. In September 2016, he was appointed to the position of Head of Automobili Lamborghini Japan and South Korea. In this role, Cresci takes overall responsibility for the Company's sales, marketing, and after sales operations in Japan and South Korea. 

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