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Marchio di Ospitalità Italiana

The Role of Digital Advertising

Western user surfing a Japanese website
Event Date: 
Fri, 03/15/2019 - 9:00am to 10:30am
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Venue: 
ICCJ - Event space

Worldwide Social Media Advertising expenditure will amount to US$92,931m in 2019. These numbers show an annual growth rate of 24%, resulting in a market volume of US$217,925m by 2023. 


Companies are spending more than ever to build a strong social media presence, but money alone cannot always convey the right brand message. Organized in collaboration with TMP Group, one of the most dynamic digital marketing agencies in Italy, ICCJ will hold a seminar on how digital advertising can boost your business through the right investment on paid advertising. The seminar will focus on the most important aspects Japanese companies need to take into consideration when promoting their brand in Europe. A must-attend seminar for those willing to create or increase their digital presence outside Japan.

 

The agenda will include
 

- Introduction to the day

- The role of paid ADV: the why and the ROI

- The main tools: a comparison between Europe and Japan, the main ADV Campaigns

- CASE STUDY Europe

- CASE STUDY JAPAN

- Learnings

- Q&A and closing. 
 

The seminar will be in Japanese.

 

DETAILS

Date: March 15, 2019
Time: 9:00 - 10:30 (open door at 8:30 am)
Where: ICCJ
Address: FBR Bldg. 9F, 4-1-27 Mita, Minato-ku, Tokyo
Admission: ICCJ Members 3,000 JPY (+ VAT 8%)
                  Non Members 5,000 JPY (+ VAT 8%)
                 *buffet style breakfast
Registration/Cancellation deadline: March 13 2019, 12:00

REGISTER HERE


For further infoprojects@iccj.or.jp

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