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Marchio di Ospitalità Italiana

The winners of “Alessandro Valignano” 2015 competition

For the second consecutive year the Italian Chamber of Commerce in Japan launched the “Alessandro Valignano" Competition for Italian SME’s aiming to promote Italian business in Japan.

The winner of the 2015 edition is WeAR srl, who proposed the innovative software MARKO; the platform allows users to access business or technical manuals of a product by simply scanning it using their smartphones. This software undoubtedly has many chances of success in the Japanese market.

The innovation of product/service, the attractiveness of the market sector and the promotion of “Made in Italy” are some of the criteria used to evaluate the Competition’s participants.

The MARKO software presented by the winner WeAR srl is an application based on the concept of augmented reality that allows you to create visual manuals and share them via a cloud platform in an easy way.

The prize includes a round-trip flight to Tokyo, a free desk at the ICCJ head office available for three months, and the support of a person under the supervision of ICCJ for the entire duration of the desk.

Deserving a special mention is SecurCube’s presentation, which proposed its main product for the forensic analysis of mobile devices, perfect for entering the Japanese market.

The 2015 edition was characterized by having highlighted entities working in the technology field, marking a change from the previous edition: the 2014 Competition had valued the innovative products belonging to the traditional sectors of the Italian economy. The previous winner, Apulian ProdottoD’Italia srl is specialized in olive oil production and was awarded for an innovative idea of packaging for food.

The “Alessandro Valignano" Competition is supported by the Italian Embassy in Tokyo and sponsored by Alitalia - Società Aerea Italiana spa. Thanks to this Competition the Chamber continues its mission of promoting the Italian economy in Japan, providing a valuable opportunity to small companies that on one hand have the potential to enter the Japanese market, and on the other hand need logistical and financial support to deal with this challenge.

 

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