Swirl KK

About Member
Welcome to Swirl, an experience that blends the traditions of Italian and French wines with the modern style of American wines, all enhanced by the innovation and convenience of the digital world. Our goal is to become the go-to destination for online wine shopping in Japan.
We are committed to bringing our customers the vinous treasures from Italy's prestigious wine regions, the captivating vineyards of the United States, and the renowned terroirs of France. Our mission is to make wine purchasing an easy, engaging, and personalized experience, breaking down barriers and bringing global wine culture to our customers through our monthly shipments.
Our online store has been designed to offer a user-friendly shopping experience where you can browse through a wide selection of labels, explore detailed descriptions, and discover fascinating stories behind each bottle, the winemakers, and the wine-producing regions. Our personalized recommendation service was, in 2021, a unique offering in the Japanese wine purchasing landscape. However, similar approaches have since been implemented and adopted by our major competitors.
Every month, our expert sommeliers carefully select a range of wines that cater to the personal tastes of our customers. Through a brief questionnaire, we are able to learn about their preferences and enological curiosities. With this information, we create a tailor-made wine package, delivered directly to our subscribers' homes.
We are here to debunk the myth that wine is reserved for a select few. We want to make wine accessible, fun, and captivating for everyone. Our online content and high-profile events guide our customers through the world of wine, providing them with new perspectives and igniting their passion for this ever-evolving millennia-old beverage.
We are ready to share with our Japanese customers the charm and excitement that only a bottle of wine can offer. Welcome to the future of online wine shopping in Japan. Welcome to Swirl, where innovation, accessibility, and excellence blend into a cool and passionate experience.