From 2026-06-30 17:00 to 2026-06-30 18:30Venue: Osaka Chamber of Commerce and Industry — Seminar RoomAs Asia (Japan included) emerges as a new global centre of consumption, today’s consumers are shifting their priorities from price to value and personal identity. This seminar explores the new trends shaping the Japanese fashion market, the challenges facing fashion brands, and how sustainability is being integrated into Japan’s fashion industry. Drawing on Japanese case studies such as Uniqlo’s use of technology, Kokuyo’s Yaruki Pen, and the solo-activity lifestyle trend, the session will highlight key considerations for Italian companies and brands looking to expand across Asia.
Panelists
Francesco Ukon — Based in Osaka. Finance Director of a leading Italian fashion brand (since 2020). Teaches fashion business at Doshisha University Business School, Sophia University, and Osaka University. Former COO & Vice President of Giorgio Armani Japan, CFO of Safilo Japan, and General Manager of EBC. Served two terms as President of the Italian Chamber of Commerce and Industry in Japan.
Takaaki Komatani — President & CEO of Itochu Fashion System Co., Ltd. After handling overseas brands including Armani and Dean & DeLuca at Itochu Corporation, he led investment strategies including a capital alliance with ZOZO. In his current role since 2018, he has spearheaded new business ventures and co-creation projects centred on sustainability, including the cross-industry “Re-Creation” certification scheme.
Koyu Asanuma — Senior Researcher, Future Research Institute, Itochu Fashion System Co., Ltd. After working for a major housing manufacturer, she moved to the United States where she gained experience as an interior buyer. Upon returning to Japan, she handled merchandising at LOEWE (LVMH Group), then served as Japan head of trend forecasting firm WGSN before joining her current organisation in 2019. She is also an active contributor to industry publications including Senken Shimbun and participates in the Ministry of Economy, Trade and Industry’s Textile Industry Subcommittee.
Event Details
Date: Tuesday, 30 June 2026 | 17:00–18:30
Venue: Osaka Chamber of Commerce and Industry — Seminar Room
Note: A toast will follow the seminar
Entry fee: ICCJ Members: Free Non-Members: ¥3,500 (excl. tax)
