(POSTPONED) Branding through social media: the role of Influencer Marketing

From 2020-03-24 18:30:00 to 2020-03-23 20:00:00
Venue: ICCJ Event Space

The seminar has been postponed due to the ongoing outspread of coronavirus.

Influencer marketing has proven to be a valuable way to raise brand awareness throughout 2019. According to the ‘Rakuten Influencer Marketing Report 2019’, last year 61% of the users surveyed around the globe said to interact with an influencer at least once a day while 35% interacted multiple times a day. The equation is simple: an influencer shares your content and your brand message reaches a large number of followers. Influencer marketing generates high engagement since the most popular social media prioritize personal content on our newsfeed. Influencer marketing has helped brands to drive traffic to their website, creating a strong connection between the brand itself and the followers.

What are the challenges that influencer marketing will be facing is 2020? In a society where thousands of new influencers appear every day, how can brands determine which one of them has similar value to themselves? How brands are going to merge content marketing, influencer marketing and social media marketing?

ICCJ renews its collaboration with TMP Group, one of the most dynamic digital marketing agencies in Italy, and invite you to a seminar on how influencers can maximize your marketing effort.

The agenda will include:

– Influencer marketing: evolution and role in 2019
– Challenges for 2020
– A comparison between Europe and Japan
– B2C: Case Study

– B2B: Case Stud

DETAILS

Date: March 24, 2020 To be defined
Time: 18:30 – 20:00 (open door at 18:00 pm)
Where: ICCJ
Address: FBR Bldg. 9F, 4-1-27 Mita, Minato-ku, Tokyo
Admission: ICCJ Members 3,000 JPY (+ VAT 10%)
Non Members 5,000 JPY (+ VAT 10%)

Registration/Cancellation deadline: March 19 2020, 12:00

REGISTER HERE

For further infoprojects@iccj.or.