From 2026-04-07 18:30 to 2026-04-07 20:00
Venue: ICCJ Event Space

A practical evening for anyone looking to grow their presence in Japan.

Lauren Rose Kocher, Founder and CEO of Vegas PR Group, will walk through what actually works in Japan’s digital landscape, from social media strategy to influencer partnerships and media relations.

Topics covered:

  • Social media strategy: platforms, trends, and what actually works in Japan
  • Influencer marketing: how to identify the right voices and build authentic partnerships
  • Media relations: working with Japanese press and securing coverage

About the speaker

Lauren Rose Kocher is the Founder and CEO of Vegas PR Group, a Tokyo-based boutique PR and marketing agency specialising in entertainment, fashion, and creative industries, with a fully bilingual team working across Japanese and international clients.

With nearly two decades of experience in Japan’s entertainment industry, including roles at concert promoter Kyodo Tokyo, Sony Music Japan, and as co-founder of live-streaming platform ZAIKO, Lauren brings a rare combination of media industry knowledge, cross-cultural fluency, and on-the-ground PR expertise. She regularly speaks at industry conferences and advises the Japanese Cabinet Office on Intellectual Property, giving her a uniquely informed view of how brands and content get noticed and remembered in Japan.

Event details

Date: Tuesday, April 7th
Time: 18:30 – 20:00
Language: English
Venue: ICCJ Tokyo Event Space, FBR MITA Bldg. 9F, 4-1-27 Mita, Minato-ku, Tokyo 108-0073

Tickets

ICCJ Members: ¥5,000 + tax
Non-Members: ¥8,000 + tax

REGISTER HERE

 

THE ITALIAN
CHAMBER OF COMMERCE
IN JAPAN

FBR MITA Bldg. 9F
4-1-27 Mita, Minato-Ku
108-0073 Tokyo

Phone: +81(3)-6809-5802
Fax: +81(3)-6809-5803

BUSINESS HOURS: 9:30-18:30

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