The Ministero degli Affari Esteri e della Cooperazione Internazionale (Italian Ministry of Foreign Affairs and International Cooperation) launches the campaign #WeAreItaly #StayTunedOnIt to promote Italian culture and creativity in the world in the time of Coronavirus.
Andrea Bocelli, Uto Ughi, Tiziano Ferro, Nicola Piovani, Paolo Fresu, Ada Montellanico, Nek, Andrea Griminelli, Rita Marcotulli, Fabrizio Bosso and many more artists have come on board and recorded video messages to encourage people around the world to stay tuned with Italian culture.
New videos and exclusive contents will be offered by the Ministry every day, via the dedicated page (, social media including YouTube ( and the international network of Italian Embassies, Consulates and Cultural Institutes, promoting a country that is always able to create a culture of the highest standard.
Centre stage will be given to the “web culture” offered by Museums, archaeological sites, libraries and archives, festivals and theatres, the world of cinema and of live entertainment, TV, radio and publishing houses (including Istituto Luce Cinecittà , Cineteca Milano, Cineteca di Bologna, Salone Internazionale del Libro, Pinacoteca di Brera, MAXXI – Museo Nazionale Delle Arti del XXI secolo and many more) which are displaying an extraordinary ability to engage with the social media platforms, always creatively and maintaining a high-quality standard.