Lamborghini: The Ultimate Luxury Brand’s Marketing Secrets
ICCJ and FCC’s special session on February 26th with a featured speaker – Francesco Cresci, Managing Director of Lamborghini, who is overseeing the markets of Japan and South Korea. The very word Lamborghini grabs your attention immediately, registering EXCLUSIVITY and LUXURY images in your mind. How did they achieve their marketing positioning at the very top? Francesco Cresci leads…
