New ways to marketing food and wine in Japan

As Japan new generations skew the traditional consumption models of imported food and wine, the traditional strategy for marketing Italian wine and food faces formidable challenges. Is a “Made in Italy” label good enough? What are consumers looking for in an Italian glass of wine or package of pasta? How to counter the inexorable shift towards cost reduction and margin erosion by importers?

In the context of the Italian Cuisine Week, ICCJ hosts an open talk with professor and writer Carlo Alberto Pratesi on the future of F&B marketing in Japan.

Event Essentials

When:  November 21, 2017 (Tue) at 15:00
Where: ICCJ Event Space
4-1-27 Mita Minato-ku, 108-0073 Tokyo
Cost:   Free entrance for ICCJ, AQI and ADI members. 2000 yen for others.
The event space is limited to 50 attendants.
Language: English

Register here

Carlo Alberto Pratesi

Full Professor of Marketing, Innovation and Sustainability at Roma Tre University. Since 2009 scientific consultant for Barilla Center for Food and Nutrition Foundation. Co-Founder of InnovAction Lab a learning program with the aim of drawing university’s talents closer to the startup ecosystem. Open Innovation academic advisor of Digital Magics. Startupbootcamp FoodTech mentor. Advisor and Pretotyping Evangelist. My main research areas are: food and business sustainability, entrepreneurship and startups; corporate communication and marketing.

ICCJ thanks Barilla Japan for inviting prof. Pratesi visit to Tokyo.